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Fail early, fail often - or the value of serendipity in design

Angelina Russo Blog Blog Posts hi vis cycle poncho hi vis poncho poncho Womens cyclewear

This phrase "fail early, fail often" seems to have become particularly popular since the advent of social media. I'm guessing that it is because social media gave us all an opportunity to experiment in areas that were historically unattainable unless you were expert in them; ie: content creation, design, pr, advertising, marketing and film production. Now of course, the advent of participatory media allows us all to create, publish and distribute content and I suspect that for those who hadn't done it before, the idea that you wouldn't get something right the first time was a bit of a surprise....

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